What The Hell do I Charge?

Stop guessing what to charge—and start understanding what each sale actually leaves you.

What the Hell Do I Charge? is a beginner-friendly pricing toolkit from Lucky Fox Co.’s Scooper Business Academy. Designed for mystery shops, scoop businesses, and surprise-product sellers, this bundle combines an 18-page PDF workbook with an editable Excel pricing calculator to help you make more informed pricing decisions.

What’s included:

• Pricing workbook: Plain-English explanations of product costs, packaging, shipping, payment fees, refunds, discounts, labor, and monthly business expenses.

• Excel pricing calculator: Enter your costs and selling prices to estimate money left per sale, margin, break-even product price, and the price needed for your target margin.

• Monthly sales planner: Explore how expected sales could cover your recurring business bills.

• Practical examples: Work through mystery ball drops, crystal scoops, and bracelet bags.

• Pricing worksheets and a final checklist: Gather your numbers and review your pricing before publishing.

• Reveal-video pricing guidance: Learn how to account for filming time and related costs when considering a video add-on.

See how higher postage, extra freebies, or a lower selling price can affect your results. Clearly marked spreadsheet input cells make it easy to replace the sample numbers with your own business costs.

Whether you’re pricing your first mystery bag or reviewing an existing collection, this toolkit helps you look beyond the sale total and understand the expenses behind it. No accounting background is required.

Digital download includes: One PDF workbook and one Excel spreadsheet (.xlsx). No physical product will be shipped. Microsoft Excel or a compatible spreadsheet program is required to use the calculator.

For educational and planning purposes only. Results depend on the numbers entered and do not guarantee profit or represent take-home pay. This toolkit does not replace professional accounting, tax, legal, or financial advice.